How has Apple Inc. (AAPL) been performing? Here's a data-driven look at its financials, valuation, and shareholder returns.
Top-Line Growth
Revenue for Apple Inc. came in at $416.16B in FY2025, growing 6.4% year-over-year.
On a 10-year view, revenue grew at 5.9% per year from $233.72B to $416.16B. Respectable, though not in the high-growth bracket.
In terms of scale, Apple Inc.'s $416.16B in annual revenue positions it as a large-cap information technology company.
| Year | Revenue | YoY % |
|---|---|---|
| FY2025 | $416.16B | +6.4% |
| FY2024 | $391.04B | +2.0% |
| FY2023 | $383.29B | -2.8% |
| FY2022 | $394.33B | +7.8% |
| FY2021 | $365.82B | +33.3% |
View the detailed revenue trend and growth analysis
Where Apple Inc.'s Revenue Comes From
Apple Inc. reports revenue across 5 product segments. Here's the FY2025 breakdown.
Product Revenue Mix (FY2025)
| Segment | Revenue | % of Total |
|---|---|---|
| iPhone | $209.59B | 50.4% |
| Service | $109.16B | 26.2% |
| Wearables, Home and Accessories | $35.69B | 8.6% |
| Mac | $33.71B | 8.1% |
| iPad | $28.02B | 6.7% |
iPhone is the dominant revenue driver at 50.4% of total revenue — Apple Inc.'s core business by a wide margin.
Notably, Service grew 13.5% YoY, taking its share to 26.2% of total revenue.
Geographically, Apple Inc.'s revenue is split across Americas (43%), Europe (27%), Greater China (15%), Rest of Asia Pacific (8%), and Japan (7%).
Apple Inc. Earnings & Margins
A 19.5% improvement in net income took Apple Inc.'s bottom line to $112.01B in FY2025.
The company squeezed out better margins in FY2025, with net margin at 26.9% versus 24.0% in FY2024.
Diluted EPS stood at $7.46 in FY2025, compared to $6.08 in FY2024.
View Apple Inc.'s complete earnings and margin analysis
Dividends & Shareholder Returns
Shareholders received $1.03 per share in dividends during FY2025, a yield of about 0.33%.
Apple Inc. has paid dividends for at least 10 consecutive years — a strong signal of shareholder commitment.
With a 13.8% payout ratio, there's headroom for future dividend increases.
| Year | DPS | Payout Ratio |
|---|---|---|
| FY2025 | $1.03 | 13.8% |
| FY2024 | $0.99 | 16.3% |
| FY2023 | $0.95 | 15.5% |
| FY2022 | $0.91 | 14.9% |
| FY2021 | $0.86 | 15.3% |
Apple Inc. has been actively repurchasing shares, spending $748.45B on buybacks over the past 11 years.
See Apple Inc.'s buyback history alongside shares outstanding below
Financial Health
| Metric | Value |
|---|---|
| Cash & Short-term Investments | $54.70B |
| Total Debt | $98.66B |
| Shareholders' Equity | $73.73B |
| Total Assets | $359.24B |
| Debt-to-Equity Ratio | 1.34x |
| Current Ratio | 0.89x |
| Free Cash Flow (TTM) | $98.77B |
Apple Inc. has a debt-to-equity ratio of 1.34, a current ratio of 0.89 in FY2025, which suggest adequate financial health with manageable leverage, backed by strong free cash flow.
The balance sheet reflects a leveraged capital structure: $98.66B in total debt versus $73.73B in equity, giving a D/E ratio of 1.34x.
Free cash flow of $98.77B underscores Apple Inc.'s ability to self-fund growth and return capital to shareholders.
See the detailed financial health breakdown in the charts
As of FY2025, Apple Inc.'s workforce stood at 166,000, about $2.5M in revenue per employee.
Explore Apple Inc.'s headcount trend and workforce productivity
Apple Inc. Valuation Analysis
Is Apple Inc. stock overvalued or undervalued? Here's what our valuation models suggest.
Apple Inc. shares are currently trading at $303.42.
Based on the P/E Ratio model, Apple Inc.'s fair value works out to $234 — 29.5% downside from where it trades today.
We also calculate intrinsic value using the DCF and EPS Growth models. See the full valuation models below for a detailed breakdown.
Our view · Overvalued
| Model | Est. Fair Value | vs. Current Price |
|---|---|---|
| P/E Ratio | $234 | 29.5% downside to fair value |
| DCF | $165 | 83.9% downside to fair value |
| EPS Growth | $444 | 31.7% upside to fair value |
Summary & Outlook
To sum up Apple Inc.'s financial position: the data paints a clear picture for investors evaluating this information technology stock.
Revenue of $416.16B in FY2025, up 6.4% year-over-year.
Long-term revenue has been compounding at 5.9% annually over 10 years.
The company is profitable, with a net margin of 26.9% and net income of $112.01B.
Returned $106.13B to shareholders in FY2025 through dividends and/or buybacks.
2 of 3 models (P/E Ratio and DCF) suggest the stock is overvalued, while the EPS Growth model points to potential upside.
Explore Apple Inc.'s complete financial data — including valuation models and historical trends — in the charts below.